Ironically, the first part, which was good and a visual delight, contributed roughly Rs 150 crore to that total. “Baahubali: The Beginning” and “Baahubali: The Conclusion” combined to score around Rs 650 crore at the box office in the Hindi belt. So what happened to make some columnists think the way they do? Dubbed movies and Southern stars can and are used as media fillers in place of normal content.Īnything that gives this impression that Southern movies and stars are making inroads in the Hindi film industry is baseless. Filmings, even if they do happen, mostly take place in remote locations away from Mumbai. Is this some kind of campaign to undermine Hindi movie stars, or is this just a case of ‘out of sight is out of mind’? Hindi stars, thanks to the various lockdowns and Covid-19 norms, don’t make the news much. There are columns written about the invasion of films and movie stars from the South, and that Hindi stars have given way and Hindi audiences are swallowing up Southern content.ĭoes such a thing happen, really? What drives the columnists to decide? Why are suddenly more and more stars from the South appearing as guests on TV programs, which was unthinkable until the Covid-19 lockdowns hit?
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